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Brand Partner Boyko Boev (right) with Hannes Sommer, one of the top Vemma distributors in Austria. |
Brand Partner Tatiana Nikolova and Nikita Gromyko (Vemma) with Tom ‘Big Al’ Schreiter (right) at last year’s DSA seminar. |
Known as a Brand Partner, Boyko Boev joined the business in its pre-launch stage after a successful management career in a variety of sectors. “This is a business with big potential, and current conditions make this the perfect time to start,” he said. “Part of my mission is to help improve the image of this industry, which for some people still has a psychological barrier.”
He chose Vemma after researching various food supplements, and by the time the company opened in October last year he had built a team of 300. The products are described as offering the ‘most complete liquid nutrition’ with a full spectrum of 12 vitamins, more than 65 trace elements, plant-sourced minerals and antioxidants. As shown on the corporate website, this is equal to a supermarket trolley full of fresh fruit and vegetables.
The scientific research behind the Vemma formula was the main draw for Tatiana Nikolova, a doctor with 28 years of experience, the past 10 years as a specialist in complementary medicine. Combined with the company’s ‘modern and progressive’ approach to business, this convinced her to become a Brand Partner. By the time Vemma opened in Bulgaria she already had a team of 500 people in 10 countries in her business.
Based in the US, with a strong European foothold, Vemma offers extensive training and marketing support using the very latest technology. Online tools, printed materials and videos are available in more than 15 languages. This focus and investment in technology enables Vemma Brand Partners to connect with people worldwide and run their business with maximum efficiency.
Every Brand Partner has their own personalised Vemma website and every important stage of their business can be completed online, which is a major advantage. With this level of support, Tatiana’s priority this year is to consolidate her achievements so far, help her team progress further and teach basic skills to newcomers so they too can become successful.
“People are starting to understand this is a safe way to earn money and build a business, at the same time investing in their own wellbeing,” she said.
Boyko told Direct Selling News Europe that nothing will be the same once the economic crisis is over. “The world has changed and the security we have come to take for granted no longer exists,” he said. “The good thing about this is people can now take personal responsibility for their life and their future, and this is the reason I believe direct selling will grow very fast in the next few years. Earning an extra €100 to €200 per month in Bulgaria is more meaningful than in the west, where expectations and the cost of living are so much higher. For many people here this is a good second income that makes a difference to their monthly budget.
“Direct selling supported by e-commerce is the business for the 21st century, and my advice is for people to be open to these new possibilities, do their research and build relationships. This is the path to success,” he added.
